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10 ways big data changes everything
By: GigaOM
Posted on March 11, 2012 at 22:00 PM EDT
The massive amount of data that is emerging from connected, digital systems, is fundamentally changing everything, from Internet search to entertainment, to disease management, to energy consumption. Here's 10 case studies that highlight the power of big data.

A yottabyte isn’t what happens when the Jedi master starts gnawing on your leg. It’s the information equivalent of one quadrillion gigabytes, or 1024 bytes, and is enough digital data to fill the states of Delaware and Rhode Island with a million data centers, according to Backblaze. While the world hasn’t yet seen many yottabytes, industries like Internet search, genomics, climate research, and business analytics are starting to create massive data sets — in the peta- and exabyte range — that are requiring an entirely new set of big data tools to manage.

The emergence of this so-called big data phenomenon is also fundamentally changing everything from the way companies operate, to the way people interact, to how the world deals with outbreaks of infectious diseases. On March 21st and 22nd, GigaOM is throwing an event about the future of this big data ecosystem in New York, Structure:Data, and for the occasion, we’ve highlighted 10 case studies illustrating how big data is changing the world. Enjoy:


Can gigabytes predict the next Lady Gaga?

How big data can curb the world’s energy consumption

Big data is now your company’s virtual assistant

The future of Foursquare is data-fueled recommendations

The tale of how Twitter data tracked cholera in Haiti

Revolutioning web publishing with big data

Can cell phone data cure society’s ills?

How data creates video hits

The new face of data visualization: the iPad

One hospital’s embrace of big data

Images courtesy of Flickr users dalbera, TJ Sengel, Drew Stefani, hisperati, Vadim Lavrusik, medul.la, Roshan Vyas, Samantha Celera, Mr. Thomas, Elmastudio, and PetroleumJelliffe.

Go to page 2 (of 11) on GigaOM .

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